There’s a lot to be excited about after James Rodriguez was announced as an Everton player.
The former World Cup Golden Boot winner has the pedigree to be one of the best players in the Premier League having played for both Real Madrid and Bayern Munich, winning two Champions League trophies with the former.
However, away from the pitch, this may have another significant impact on the club.
It’s no secret that Rodriguez is one of the most popular footballers in the world, boasting more Instagram followers than any Premier League club, and while it’s performances on the pitch that matter, the business side of football is absolutely massive in terms of working towards winning silverware.
Unfortunately, Everton aren’t that commercially savvy, having just 1.9m Instagram followers, a tally almost 25m lower than local rivals Liverpool.
However, Rodriguez could help turn that tide, and if Everton make the most of his reach and following, particularly in South America, they could see financial and marketing benefits for years to come.
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Just look at the recent Tottenham Hotspur Amazon Prime documentary as evidence for this, segments dedicated to South Korean fans travelling across the world to watch Heung-Min Son play, and a heart-warming scene where a young Brazilian supporter gets to meet Lucas Moura shows that these markets are there to be tapped into, and if Everton play their cards right, they could have a massive worldwide following very soon.
It couldn’t come at a better time either, the Toffees are planning on moving into a new 52,000 capacity stadium in 2023, and if they have millions of fans across the world clamouring to watch Rodriguez play, they will have no trouble at all selling out on a weekly basis.
This could be a huge step in Everton’s evolution into a truly global club that garners support from all over the world.
Rodriguez’s impact on the pitch remains to be seen, but from an economic standpoint, this could be a massive move for the Merseyside club.
