da betway： The Board of Control for Cricket in Sri Lanka (BCCSL) announced Friday thatDilmah Tea had won official Sri Lankan team sponsorship rights team for thenext three years
da dobrowin： CricInfo19-Oct-2001The Board of Control for Cricket in Sri Lanka (BCCSL) announced Friday thatDilmah Tea had won official Sri Lankan team sponsorship rights team for thenext three years.The Sponsorship will include using the Dilmah Logo on all official Teamclothing and the team’s participation in selected promotional activity.Dilmah unveil new Sri Lanka kitA new one-day and training kit has already been designed and manufacturedand will be used for the first time in Sharjah on October 26, when the teamparticipates in a triangular series with Pakistan and Zimbabwe.The team sponsorship rights had previously been held by Singer Sri LankaLtd, a leading global electronics manufacturer, for the last six years.BCCSL Chief Executive, Anura Tennekoon, said: “The Board of Control forCricket in Sri Lanka is delighted that the two products for which Sri Lankais most famous, tea and cricket, are being blended to form a partnershipthat I believe will be extremely beneficial to Sri Lanka cricket and will nodoubt provide a tremendous marketing boost for the leading brand name in SriLanka’s tea industry.”MJF Group of Companies Director, Mr Malik Fernando, said: ” Sri LankanCricket, The Ceylon Tea Industry and Dilmah Tea have many things in common.Both tea and cricket are a legacy of the British. In both areas Sri Lankahas started with humble beginnings; and sheer perseverance and grit hashelped us grow to be lions in the global arena. In cricket and the teaindustry, our Team and Dilmah Tea are forces to reckon with, and hence thispartnership makes all of us at Dilmah proud.”MJF hope that it’s partnership will help it enhance the Sri Lankan identityof the Dilmah brand in the countries where the team will play, many of whichare key markets for Dilmah, including New Zealand, Australia, Middle Eastand most recently the United Kingdom.”We enjoy an increasingly strong presence in many of the cricketingcountries,” added Fernando. “In many ways Dilmah Tea and cricket are SriLanka’s finest exports there. These synergies make winning the sponsorshipdeal a true victory for Dilmah.”
